Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 words - 3

Marketing Financial Services - Essay Example The following marketing areas would be considered in the discourse: the marketing tools used by the organization, the customers of the organization, including issues such as customer care, the current issues faced by the organization, and the control systems used by HSBC. HSBC Bank has been operating in England and Wales at the registered office located at 8 Canada Square, London E14 5HQ. It offers a diverse portfolio of financial instruments including savings and current accounts, investment accounts, credit cards, loans, mortgages, insurance and international services. It supports a wide range of education projects and initiatives throughout the communities where they do business. In addition, â€Å"HSBC supports a wide range of projects and initiatives that underline their commitment to UK businesses.† (HSBC, 2010, 1) The management of HSBC promotes diversity and equality of opportunities through programs where they establish partnerships with other business organizations. Accordingly, â€Å"representatives of HSBC Bank plc can provide advice on investment and pension products from selected providers, including companies within the HSBC Group, and on life insurance products from HSBC Life (UK) Limited.† (HSBC, 2010, 1) With the extent of drastic effects that the financial crisis have wrought, HSBC Bank remains strong in the market due to its strengths, as presented: (1) diversity of financial portfolio; (2) a strong customer relations skills; (3) a competent and professional management; (4) extensive global reach; (5) substantial resources. The multitude and variety of products and services enable HSBC to tap a wider range of clientele base from children to retirees. Their strong customer relations skills make their management and staff adept and competent to address customer relations issues and impending threats in the environment. An extensive global reach is a plus factor to tap potentials in diverse

Baking Class-Research Terms Research Paper Example | Topics and Well Written Essays - 750 words

Baking Class- Terms - Research Paper Example This method is founded on whipping sugar and eggs/yolks to the ribbon stage, dry ingredients are then folded, the egg white is whipped to stiff peaks then folded into the sugar, egg/egg yolk, and dry mixture, lastly fat is folded into the batter. 9) Rolled in fat dough- This is dough in which the fat or filling is incorporated in many layers by using a rolling or folding procedure. It is used for flaky baked goods like croissants, puff pastry and Danish breads. 12) Creaming method- This method is initiated by the blending of sugar with butter until fluffy, eggs are added one by one and allowed to mix into the batter, dry and liquid ingredients are then added. This method is used for preparation of cookies, certain muffins, cakes, and quick breads. 14) Parchment paper- This is heat resistant paper that has been treated and is used in the kitchen for tasks like lining baking pans, wrapping foods to be cooked for instance en papillote, and covering foods when shallow